heywire social networking is another academic project that I assigned my students in the Corporate Identity & Branding class at Bauder College in Atlanta, GA. Like the AMID Social Network & Marketing project, I developed this brand and mobile app icon as an example for students. I chose the name, the typeface, and the color scheme because it is friendly, fun, and approachable. The “hey” in “heywire” calls out to friends and family that you contact on the website. The “wire” represents that it is a website and that you will network via the internet or “wire”. This project was enjoyable to develop for students and they also got a kick out of my concept for the name. My students created some very effective names and branding for this project. The project included brainstorming and deciding on a name for the website, developing a brand beginning with thumbnail sketches and mock ups, refining their designs into a brand, and creating a mobile app icon to accompany the logo. This was a very successful project for my students and some went on to create mock ups for a website as well.