This Pacifica Bank campaign is an academic project that I assigned my students in a page layout class at Sanford Brown College in Tukwila, WA. The assignment included developing a name for a bank, an identity, and to create a campaign including a magazine spread, bus stop kiosk, and a billboard to advertise their ATM availability. The name of the bank and the images included in the campaign had to represent the pacific northwest. This is an example that I created for students. I had some excellent results from the student projects and assigned this project is several advertising art courses.