The AMID Social Media Network & Marketing brand was an academic project that I assigned my students in a Corporate Branding & Identity class at Bauder College in Atlanta, GA. This project required students to develop a corporate brand and mobile app icon for a new social networking website. I developed the AMID brand as an example. As with any brand development I began by deciding on a name. AMID means, in or in the middle of, surrounded by, and among. It is a perfect name for a social media website as users are in the middle of and surrounded by other users. I developed a color scheme that is different from other social media websites so that it would stand out from the blue and white color schemes used by facebook.com and LinkedIn.com. The second phase of the project was to develop a mobile app icon to go along with the branding for the website. This was a fun project, and as always, I enjoyed developing my example for students. My students came up with very original names and designs for this project. I assigned this project in several classes and had some remarkable outcomes from students.