This project was designed as an example for my students at the International Academy of Design and Technology where I taught design courses and chaired the graphic and web design programs. I would develop concepts and design mock projects for students as examples for them to go by when designing their portfolio projects. This particular campaign is effective and sends a message to the viewer that evokes emotion while addressing a very real issue. Statistics show that there are hundreds of people dying on roads and highways daily just in the United States alone due to texting and driving. This is a serious issue that should be taken seriously by anyone driving an automobile.
